resume
© 2025
(or portfolio or carefully put together summary of my work and the person behind it)
the past few years
The past few years have been powered by Xbox. As part of the global social team for Xbox at Ayzenberg Group, I manage the brand’s ecosystem across publishing, partnerships, and the day-to-day pulse of Xbox social. My work spans long-lead campaigns and quick-turn activations, supporting global launches, live events, and always-on community engagement. A big part of my role has been connecting all the moving parts: aligning internal creative and external partners, keeping workflows efficient, and ensuring that every piece of content, from a showcase livestream to a TikTok post, delivers on time and with impact. At its core, these past few years have been about leaning social-first, staying tapped into culture, and translating trends into strategic wins that fuel growth and visibility.
FreelANCE
Before stepping into full-time marketing, I took on freelance projects as a way to put creative skills into practice and explore the tools I had started learning on my own. What began as a hobby quickly grew into real work, where I applied programs like Photoshop, Illustrator, and InDesign for design projects, and Final Cut Pro, Premiere Pro, and After Effects for video editing and motion graphics. Freelancing gave me the chance to experiment, refine, and deliver creative work for clients, while also teaching me how to manage timelines, feedback, and the end-to-end process of bringing ideas to life.
More importantly, it gave me a lens into how these creative tools connect to the bigger picture of marketing. Each project was an opportunity to see how design and storytelling fit into campaigns, and it reinforced that working in marketing was the ultimate goal. Freelance work not only sharpened my technical skills, it gave me the confidence to bring creative thinking into professional settings and laid the groundwork for my career.
me
Who am I?
Great campaigns start with passion, and I believe you have to truly love what you are marketing to make it resonate. The campaigns that stick with people, the ones that shift culture or spark movements, come from a place of care and conviction. That is why I have always been drawn to this work. I love the challenge of reaching audiences, finding the story that sells, and building the kind of creative that feels impossible to scroll past.
I have an artistic eye, and it is not something I turn off when I leave work. Whether it is writing, music, or small creative projects, I am always chasing ideas and playing with ways to connect visuals and storytelling. Those personal interests feed directly back into my professional life, giving me new ways to think about campaigns and how audiences experience them.
What excites me most about marketing is that it sits at the intersection of art, strategy, and culture. I get just as much energy from nitpicking the details of a global campaign as I do from sketching a new idea, curating a playlist, or editing a video late at night. All of those roads point to the same place: a passion for building work that resonates.
Because creativity runs through everything I do, I keep a few outlets outside of work, including photography, video and graphic design, and creative writing, as ways to explore ideas, stay curious, and give myself space to experiment. They are things I do for fun, but they sharpen the way I see the world, and they continue to shape how I approach marketing.
